Functions of Mass Media

We know that mass communication is a process of disseminating messages to a large number of audiences through some forms of technology at a time. And some forms of technology used to disseminate messages is the mass media.

Mass media are the means of public communication reaching to the large, scattered, heterogeneous and anonymous audience at the same time. Mass media have been proved a boon to human society. Nothing has influenced the lives of modern men as the mass media have.
Mass media are the powerful means that do not only influence today’s world but also shape the globe of tomorrow. In this case, mass medium perform essential task in order to cast its effect to the audience and maintain the